Hypermedia Enters A Media Partnership With Reem Mall
Hypermedia, a leading tech company in the digital-out-of-home (DOOH) sector, has secured exclusive out-of-home (OOH) Media Rights for Reem Mall, a renowned shopping destination. The partnership, effective from May 1, 2023, entrusts Hypermedia with installing, maintaining, and managing Reem Mall's extensive media network.
With a focus on leveraging smart technologies and data
analytics in retail, Hypermedia, a subsidiary of W Group, is set to provide
actionable insights to advertisers. This collaboration will result in one of
the UAE's largest digital networks in malls, featuring over 200 digital
signages and promotional spaces within Reem Mall. Hypermedia is solidifying its
status as a leader in the UAE's OOH advertising scene and regional retail
media, emphasizing real-time targeting and audience measurement as a
game-changer.
Habib Wehbi, W Group Chairman and CEO, emphasized the
significance of this partnership in driving growth and innovation in the DOOH
landscape. Bruce von Kaufmann, Mall Director of Reem Mall, expressed excitement
about deploying an immersive digital network within the mall.
This collaboration aims to enhance the shopping experience
by seamlessly connecting retailers with customers, offering personalized deals,
and integrating audience measurement and analytics. Hypermedia's AI-enabled
software and 24/7 data analytics services will enable real-time audience
insights for more personalized messaging and precise marketing strategies.
The partnership introduces a new DOOH advertising benchmark
in the UAE, with analytics tools providing credible, real-time reporting on
metrics, further revolutionizing the digital journey for Reem Mall visitors and
shoppers. Hypermedia, a pioneer in OOH and In-store Retail Media, is poised to
create impactful DOOH advertising experiences within Reem Mall's captivating
environment.
Boilerplate:
Hypermedia, a subsidiary of the W Group, is a leading DOOH
media owner in the UAE, known for creating impactful advertising experiences.
With a focus on immersive campaigns, Hypermedia offers advanced media networks
and prime locations, supported by data-driven measurement tools. At the
forefront of DOOH technology, Hypermedia delivers strategic solutions, using AI
technologies to create personalized and interactive content tailored to engage
audiences effectively.
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