Domo, Manulife Win 2024 Nucleus ROI Award

 


Domo and its client, Manulife Financial Corporation, were recognized today with a Nucleus Research ROI Award for achieving a total ROI of 184% by utilizing Domo’s business intelligence platform. The Domo platform has played a crucial role in Manulife’s success, offering the necessary data access to enhance marketing campaign efficiency.


Manulife decided to internalize media operations in 2022 and introduced the Domo platform to over 400 users in early 2023. By October 2023, the in-house media buying program had been successfully implemented across all Manulife departments, resulting in improved lead generation and sales conversion efficiency.


"After implementing Domo organization-wide, we immediately noticed enhanced productivity and data accessibility. Through streamlined reporting and optimization, our teams now have well-informed targets for each marketing campaign and insights on performance," stated Chris Potts, AVP, Global Head of Demand Generation & Marketing Measurement, at Manulife. "Domo's automation features have eliminated manual reporting, saving over 90 hours monthly for our marketing team alone. Overall, each business unit, including insurance, banking, and retail, saves around 40 to 65 hours per month with Domo."


Apart from increased productivity, Manulife also reaped the following benefits:


Improved marketing: Domo's integration boosted Manulife's marketing endeavors, resulting in a 14% rise in global leads, up to 197% lead growth for specific businesses, and a 23% enhancement in conversion rates. Furthermore, Domo was utilized by Manulife to analyze trends and performance, enhancing the efficiency of the media planning process.

Cost efficiency: By democratizing data through the Demand Generation and Resource & Capacity Tracking dashboards, Manulife's media planning and buying process shifted from external agencies to in-house operations. This internalization of media planning has enabled better expenditure tracking.


More Information : https://www.techdogs.com/tech-news/business-wire/domo-and-manulife-named-2024-nucleus-roi-award-winners

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