Bizzabo: Leader in 2024 Gartner Magic Quadrant

 


Bizzabo, the Event Experience Operating System (OS), has been identified as a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. In the inaugural Magic Quadrant for event technology platforms, Gartner thoroughly assessed Bizzabo and 12 other vendors based on specific criteria evaluating the company's overall Completeness of Vision and Ability to Execute. This assessment involved a comprehensive survey, executive briefing, demo video, confidential customer interviews, and Gartner Peer Insights reviews.


According to Gartner, event technology platforms are defined as "tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These platforms offer native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and facilitate attendee interaction with other participants."


Among the 13 vendors evaluated, Bizzabo was positioned furthest in Completeness of Vision, which "reflects the vendor's innovation, whether the vendor drives or follows the market, and if the vendor's view of how the market will develop aligns with Gartner's perspective." Bizzabo excelled in all three evaluated use cases, ranking first for in-person roundtables/field marketing events and in the top quartile for in-person user conferences/tradeshows and virtual user conferences/tradeshows.


Eran Ben-Shushan, CEO and Cofounder at Bizzabo, expressed gratitude for being acknowledged as a Leader in Gartner's inaugural Magic Quadrant for the event technology industry. Ben-Shushan emphasized Bizzabo's commitment to revolutionizing the event industry through a modern, open Event Experience Operating System that empowers organizers to personalize every event experience with robust integrations and applications. The recognition from Gartner validates Bizzabo's dedication to advancing the industry with innovative offerings like the Klik SmartBadge™ and technology-driven community building.


More Information : https://www.techdogs.com/tech-news/pr-newswire/bizzabo-named-a-leader-in-2024-gartner-magic-quadrant-for-event-technology-platforms

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