CreatorIQ, Snap Inc. Partner for Global Creator Discovery.

 


CreatorIQ, the top creator marketing platform trusted by big brands and agencies worldwide, has just announced a partnership with Snap Inc. This exciting collaboration will allow marketers to easily discover Snap creators, manage partnerships, and measure results directly through the CreatorIQ platform. The partnership will be showcased at the CreatorIQ Connect Europe event, where Snap Inc. and Snap Stars will also be present.


Being the preferred creator marketing platform for more than 1,200 global advertisers, including big names like Logitech, Ulta Beauty, and Unilever, CreatorIQ will bring immediate scale and unique demand to the Snapchat platform. This partnership will empower CreatorIQ customers to streamline and optimize their creator discovery, activation, and measurement processes. They will also have the ability to generate additional reach and engagement through cross-platform social strategies.


According to Tim Sovay, Chief Partnerships Officer at CreatorIQ, their proprietary data and insights have revealed that over 80% of creator marketing campaigns now adopt a multi-platform strategy. By integrating with Snap's new API, CreatorIQ customers can effectively diversify their outreach channels. With an impressive 140% year-over-year increase in CreatorIQ campaigns utilizing Snap, this integration provides enhanced measurement and insights, enabling marketers to tap into an engaged Snap audience.


Snapchat boasts an impressive user base, with 90% of 13-24 year olds and over 75% of 13-34 year olds in more than 25 countries using the platform. This partnership presents an unprecedented opportunity for marketers to reach highly engaged demographics across various regions and drive full-funnel outcomes.


More Information : https://www.techdogs.com/tech-news/pr-newswire/creatoriq-announces-snap-inc-partnership-to-scale-global-creator-discovery-capabilities

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