TechDogs

Sharp Electronics faced significant marketing challenges in the early 2000s, struggling to streamline processes and optimize their marketing operations. To overcome these hurdles, Sharp adopted CDC MarketFirst, a Marketing Resource Management (MRM) solution designed to automate and enhance the management of marketing activities and resources. This strategic move not only improved campaign efficiency but also boosted team collaboration and optimized resource utilization. As a result, Sharp achieved a tenfold increase in qualified leads, reduced the cost per lead by 85%, and cut advertising expenses by 28%, saving approximately USD 1.6 million. Fast forward to 2025, the marketing landscape has evolved tremendously with automation and digital tools playing a crucial role. Marketing Resource Management Software has become essential for streamlining multi-channel campaigns, tracking resource usage, and analyzing campaign performance. This software ensures marketing workflows and asset mana...

  If your business involves selling products or services, chances are you’re already leveraging LinkedIn. From generating leads to understanding customer preferences, LinkedIn is an invaluable tool for sales professionals. However, even LinkedIn’s own sales team once relied on fragmented data and intuition to measure their success — an inefficient and error-prone process. To improve this, LinkedIn developed the "Account Prioritizer" tool, a sales intelligence solution designed to help their salespeople prioritize accounts, analyze data, and boost overall efficiency. This shift paid off, as shown in an A/B test where the tool contributed to an 8% increase in renewal bookings for LinkedIn Business. This clearly highlights the importance of Sales Intelligence Software for modern sales teams — and if leading companies rely on such tools, so should your business. That’s why we’re bringing you TechDogs’ list of the Top 5 Sales Intelligence Software Tools for 2025 to help you power...

  You probably recall Coca-Cola’s legendary Share a Coke campaign, where the brand swapped its iconic logo with popular names. This personalized approach led to a 2% sales increase in the U.S., even as soda sales overall declined. The campaign also sold over 150 million bottles globally and generated over 1.25 million social media shares, making it one of Coca-Cola’s most successful marketing initiatives to date. The campaign’s success wasn’t just creative luck — it was powered by Marketing Intelligence Software , which allowed Coca-Cola to analyze consumer data, segment audiences, and personalize bottles with the most relevant names. If you’re looking to personalize your campaigns, align with customer preferences, and adapt in real time, investing in Marketing Intelligence Software is key. Here’s a look at the Top 5 Marketing Intelligence Software Tools of 2025 to help you create data-driven, highly targeted marketing strategies. What Is Marketing Intelligence Software? Marketi...